If you are a web designer then you will know just how much work goes in to creating brand new, cutting edge websites for your customers. You will also know that it takes up pretty much all of your time working on websites and so there is little time to work on a high quality SEO campaign that they will need in order for their website to achieve what they want it to. Here are some reasons why choosing to outsource your SEO work may just be the way to go.
Do You Want To Offer The Best Service?
When you are providing a service to your clients you want to ensure that you are giving them the best possible service and that means including important extras such as SEO. Many of your clients will not be aware of the importance of SEO but you will be aware that unless they optimise their website then no one is going to see it and therefore it will not achieve the results that they want it to. So if you want to offer your clients to the best possible service then you need to be including SEO in the package.
Do Have The Time And/Or Expertise Needed?
Even those web designers who recognise the need to offer their clients an SEO service to ensure that the website is successful still may not have the time or the necessary SEO knowledge to actually do it. This is where it becomes essential to bring an expert in. There are many SEO agencies and freelance experts who know the industry inside out so by hiring them you can be sure that your clients will get the very best service and you will save yourself a lot of extra hassle.
SEO Is An Ever Changing Industry
The SEO like the web design industry is constantly changing and evolving, in fact one of the main challenges for SEO professionals is actually keeping up to date with the latest industry guidelines and best practices. Google is the ultimate power in the world of SEO as it is the biggest search engine and so they are often changing their ranking factors to keep the entire industry on its toes and fight web spam tactics. Web designers have enough on their plates keeping up with their own ever evolving industry so do yourself a favour and outsource your work to someone who always has their ear to the ground.
If You’re Going To Do It Then Do It Right
If you decide to include SEO services as part of your web design package then you need to ensure that you know how to achieve the required results. SEO is a strategy that can end up doing a website more harm than good if it is not done correctly. If you don’t have 100% confidence in your ability to implement a successful SEO campaign then you are safer hiring someone who does for your sake and your clients.
It’s A Nice Earner
Of course one of the biggest reasons that web designers choose to outsource SEO work to professionals is that it earns them extra cash for doing nothing. If you don’t currently provide any SEO services to your clients then you have nothing to lose by passing them on to a SEO professional and charging them a referral fee for your trouble. You could even earn a monthly commission and keep the clients as your own but simply outsource the work for their campaign, that way everybody is happy.
Stuart Cooke is a freelance SEO Consultant. He receives many of his clients through web designers who outsource their SEO to him.